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Cold Calling Wars: Part 1
Every sales manager preaches it. (Almost) every salesperson hates it. Most business owners even refuse to take them. Yes, I’m talking about cold calling. Anyone who has spent any time at all in sales...
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Burning the Midnight Social Media Oil
A question came up among my Twitter friends about the wisdom, or lack of same, of hiring a Social Media manager and having that person work a regular 9 to 5 schedule. Can social engagement be confined...
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Social Media Disasters: McDonald’s Hashtag hashbrown
I attended several minor league hockey games one season, and noticed one recurring advertiser mention. The product was an energy drink, and the P.A. announcer would extol its virtues, mentioning the...
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Tide cleans up the Daytona track, but no one is home in the Social Media office
The 2012 Daytona 500 was a race that will go into the history books for many reasons. The first one to be rained out; the first one run at night, the first one to finish early on a Tuesday morning...
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Pinning your hopes on Pinterest may lead to copyright headaches.
Pinterest is one of the newest social networks; and it’s taking off fast. If you didn’t know, Pinterest allows a user to create virtual “pinboards” to highlight interests. From planning a wedding to...
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Tweeting to Titanic Proportions: Twitter brings back history
This weekend marked the 100th anniversary of the sinking of the Titanic. The sinking of the “unsinkable” passenger ship, was immortalized in the movie of the same name, which has just been re-released...
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Shop Local? City Governments Should Practice What they Preach
(UPDATE: City of Dayton responds: In a comment on a newly developed Facebook page about the controversy, the City of Dayton Office of Economic Development responds in a comment ) In September 2010,...
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Digital taking over your life?
When was the last time you unplugged? Could you if you tried? We once flipped on the radio for the news in the morning, but now we turn on our smartphone. Thinking that the technology that once served...
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New to mobile? Just start!
I attended the Atlanta Internet Marketing Conference on behalf of my employer, Internet Marketing Expert Group on May 10, 2012 in Atlanta. Several subjects were covered, including segments devoted to...
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Happy Friday series: 5 totally useless but fun things I learned on YouTube
What’s a great way to relax and turn off the brain after a long work week? I’ve been known to find some fun things posted online that teach me something, but not work-related. #1. Watch and listen to...
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